Entrepreneurial Marketing: Customer Needs & Competition

This lecture covers two crucial aspects of entrepreneurial marketing: understanding customer needs and analyzing competition. It emphasizes the importance of interacting with customers, tracking their journey, and seeking patterns in their behavior. Additionally, it delves into assessing the value customers bring to a firm and conducting a comprehensive analysis of competitors to identify strengths, weaknesses, and strategies. By exploring these topics, students will gain insights into making informed decisions to enhance their ventures' success.