Market Opportunity Evaluation

This lecture covers the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate market opportunities. It emphasizes adopting a learning mindset, being systematic, and dealing with uncertainty. The lecture explains the importance of learning about customers' world, understanding key implementation milestones, and sources for learning such as desk research and personal interviews. It also discusses how to score opportunities based on their potential and challenges, highlighting the need to gather all relevant information. The instructor stresses the importance of not getting frustrated about scoring and refining the process over time. In conclusion, the lecture advises taking time to research and gather knowledge before deciding which market(s) to enter.