Lecture

Innovating Music

Description

This lecture focuses on innovation in various contexts, emphasizing the importance of managing innovation and intellectual property. The instructor shares insights on different levels of innovation, disruptive innovation, and the value of creativity in problem-solving. The lecture also covers the group project, where students are encouraged to think independently and develop innovative business ideas. The final exam format, which includes a case study and market analysis, aims to assess students' critical thinking and application of innovation management concepts.

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