Southwest Airlines: Business Strategy

In course

Description

This lecture explores Southwest Airlines' business-level strategy, focusing on their pursuit of a cost leadership strategy through unique value drivers like Transfarency, frequent departures, and low prices. It analyzes the risks they face, their human resources management practices, and the key elements of their strategic choices. The session also covers differentiation strategies, value drivers such as product features and customer service, and the implications and risks associated with differentiation. Additionally, it delves into cost leadership, discussing cost drivers, economies of scale, learning curves, and the specific requirements and risks involved. The lecture concludes with a discussion on focus strategy, its types, implications on firm performance, and protection mechanisms against industry forces.

Official source

https://mediaspace.epfl.ch/media/0_php7kzt9

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A human resources management system (HRMS) or Human Resources Information System (HRIS) or Human Capital Management (HCM) is a form of Human Resources (HR) software that combines a number of systems and processes to ensure the easy management of human resources, business processes and data. Human resources software is used by businesses to combine a number of necessary HR functions, such as storing employee data, managing payroll, recruitment, benefits administration (total rewards), time and attendance, employee performance management, and tracking competency and training records.

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