Lego Transformation: Challenges and Strategies

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Urban Logistics: Challenges and Solutions

Explores urban logistics challenges, solutions, human biases, and digital supply chains.

Competitive Strategy: Cereal Partners Worldwide

Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

The Product Value Chain: Produce

Covers key considerations in manufacturing products for different markets and the importance of quality assurance systems.

Supply Chain Management: Challenges & Solutions

Explores challenges in supply chain management and the importance of continuous improvement.

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Go to Market Strategy: Cereal Partners Worldwide

Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.

Market Opportunity Set: Generating Strategies

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.