Lecture
This lecture explores the concept of business models in the context of technologies, innovations, and emerging markets. It covers the systemic representation of a business logic, the design space for business model adaptation, and the key elements of a business model such as value proposition, revenue streams, and customer relationships. The instructor discusses different types of business models, scalability assessment, and the dimensions to evaluate a business model's potential. Additionally, the lecture delves into business model innovation, regulatory and societal trends, and the impact of technology on market conditions.