Lecture
This lecture explores the concept of value proposition in emerging markets, focusing on the importance of understanding customer needs and differentiating a company's offer from competitors. The instructor discusses the key elements of a good value proposition, such as aligning with customer success metrics, addressing functional, emotional, and social aspirations, and exceeding competition in at least one dimension. Students engage in group activities to define and analyze value propositions, emphasizing the significance of clarity, problem definition, and drawing conclusions. The session also covers innovative business models and case studies to apply the learned concepts.