Lecture

Identifying & Evaluating Business Opportunities

Description

This lecture explores the key factors affecting opportunity identification, including prior knowledge, alertness, cognitive flexibility, and creativity. Examples such as IKEA and EndoArt are used to illustrate these concepts. The importance of broadening one's vision on the opportunity landscape and linking technology with market opportunities is also discussed.

In MOOCs (2)

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_r7zf8d13

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