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This lecture provides an overview of privacy notions, legislation, and advocacy efforts. The Director of Strategy at Privacy International, Alexandrine Pirlot, discusses the organization's mission to protect people's data through systemic change and multi-disciplinary approaches. She emphasizes the importance of addressing privacy risks, exposing harms, and demanding higher safeguards through international advocacy. Alexandrine also highlights the need for a comprehensive approach to digital transformation to ensure it does not infringe on fundamental rights. She discusses the challenges of privacy protection in the face of ongoing digitization and emphasizes the importance of maintaining autonomy and challenging the normalization of constant surveillance.