Introduction to Entrepreneurship

This lecture introduces the concept of entrepreneurship, tracing its origins back to historical figures like Marco Polo and Richard Cantillon. The instructor explains the difference between entrepreneurship and traditional business, emphasizing the importance of innovation, risk-taking, and opportunity identification. The lecture covers topics such as venture creation, market research, business models, and financing strategies, aiming to equip students with the mindset and skills needed to navigate the challenges of new venture creation. Through a combination of theory, practical exercises, and guest speakers, students will learn to analyze opportunities, develop convincing pitches, and cultivate an entrepreneurial mindset.