IP Management at AC ImmuneDelves into the IP management strategies at AC Immune, focusing on patents, trademarks, and challenges in the biotech industry.
Crowdsourcing & CrowdfundingDelves into crowdsourcing and crowdfunding, showcasing examples like the Netflix Prize and the Facebook Translation Project.
Innovation ChallengesBy the instructor, Yves Karcher, covers innovation challenges, collaboration between marketing and engineering, and customer intelligence.