Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of Graph Search.
Lecture
Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of Graph Search.
This lecture introduces the foundational concepts of marketing, including segmentation, positioning, and competitive strategies. It covers the importance of understanding customers and competitors, as well as the critical role of customer segmentation in new ventures. The lecture also delves into the significance of establishing a unique selling proposition and effective positioning strategies to differentiate products or services in the market.