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This lecture delves into the operational excellence of Seven-Eleven Japan, analyzing their data collection, distribution system setup, inventory management, and value creation strategies. It explores the IT system setup, information execution, and the importance of people-centric approaches. The lecture emphasizes the significance of efficient distribution, demand forecasting, and inventory visibility. It also discusses the challenges of data use in supply chain analytics, different technology types, and the impact of uncertainty on product variety and demand forecasting.