Lecture

Understanding Corporate Strategy

Description

This lecture delves into the intricacies of corporate strategy, exploring the factors influencing inter-firm profitability, industry effects, and the external environment. It covers the PESTEL framework for analyzing global world influences, the SCP model for industry performance, Porter's Five Forces Model, and Strategic Groups. The session also touches on scenario analysis and group project guidelines.

Official source

https://mediaspace.epfl.ch/media/0_w79so78x

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