Lecture

Business Model and Strategy

In course

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Description

This lecture introduces the concept of viewing a business as a system with various functions, emphasizing the importance of capturing value. It explains the Business Model Canvas as a tool to visualize and work with different elements of a business, starting with the value proposition to create a compelling customer experience.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_x3r9y64t

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