Lecture

Business Model Innovation: Nespresso

In course

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Description

This lecture covers the concept of a business model, focusing on the 'Magic Triangle' of value proposition, revenue model, and value chain. It explores the business model innovation of Nespresso, transitioning from coffee powder to capsules, direct selling, and a new revenue model.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_l2lv6x0g

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