Explores intellectual property, trademarks, patents, copyright, trade secrets, and data protection laws, emphasizing the importance of safeguarding personal data and complying with regulations.
Covers various aspects of launching new ventures, including identifying business opportunities, entrepreneurial marketing, financial considerations, funding options, protecting ideas, and growth stages.
Introduces intellectual property basics, including copyrights, trademarks, and patents, with a focus on Swiss regulations and patentability conditions.