Launching New Ventures: Intro to Entrepreneurial Marketing

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Related lectures (32)

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Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Sparsest Cut: Bourgain's Theorem

Explores Bourgain's theorem on sparsest cut in graphs, emphasizing semimetrics and cut optimization.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Finite Element Method: Weak Solutions

Covers weak solutions in the finite element method, emphasizing continuity and the Cauchy-Schwarz inequality.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Markov Chains: Transition Probabilities

Explores Markov chains, transition matrices, distribution, and random walks.

Orchestration Graph Concepts

Explains the use of operators for transferring data between activities in an orchestration graph.

Continuous Random Variables: Basic Ideas

Explores continuous random variables and their properties, including support and cumulative distribution functions.