Lecture

Entrepreneurial Marketing: Launching New Ventures

Description

This lecture covers the fundamentals of entrepreneurial marketing, including segmentation, positioning, understanding customer needs, competition analysis, value proposition, implementation strategies like guerilla marketing, crowdfunding as a marketing tool, technology adoption life cycle, achieving significant growth through scalability and growth hacking.

In MOOCs (2)

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_52v0asbx

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Ontological neighbourhood

Business

Marketing: Product promotion

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