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Managing Innovation: Strategies & Tools
This lecture explores the importance of managing innovation, featuring insights from Sebastian Blanc, a researcher at CSEM. Blanc discusses the significance of managing innovation, the types of innovation, and the tools used to create innovative environments. He delves into the strategies employed by businesses, such as push and pull strategies, pioneer versus follower strategies, and the innovation funnel. Blanc also highlights the role of organizations like CSEM in fostering innovation through projects and collaborations. The lecture concludes with a discussion on innovation methods and the impact of innovation on various industries.