Lecture

Innovation Challenges

In course

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Description

This lecture by the instructor, Yves Karcher, focuses on sharing innovation and execution experiences, covering topics such as facing strategic issues, technology advancements, and bottom-up innovation. The lecture delves into the collaboration between marketing and engineering, product development challenges, and customer intelligence. Through real-life examples from Logitech and other companies, students gain insights into innovation processes, product selection, and customer needs analysis.

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Official source

https://mediaspace.epfl.ch/media/0_pwcn5snl

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