Social media marketingSocial media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Business marketingBusiness marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their works. It is a way to promote business and improve profit too. Business marketing is also known as industrial marketing or business-to-business (B2B) marketing.
Peer reviewPeer review is the evaluation of work by one or more people with similar competencies as the producers of the work (peers). It functions as a form of self-regulation by qualified members of a profession within the relevant field. Peer review methods are used to maintain quality standards, improve performance, and provide credibility. In academia, scholarly peer review is often used to determine an academic paper's suitability for publication. Peer review can be categorized by the type of activity and by the field or profession in which the activity occurs, e.
BookA book is a medium for recording information in the form of writing or s, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. It can also be a handwritten or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers. The technical term for this physical arrangement is codex (plural, codices). In the history of hand-held physical supports for extended written compositions or records, the codex replaces its predecessor, the scroll.
Business administrationBusiness administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management and leadership, it also covers fields that include office building administration, accounting, finance, designing, development, quality assurance, data analysis, sales, project management, information-technology management, research and development, marketing and communication studies.
Literature reviewA literature review is an overview of the previously published works on a topic. The term can refer to a full scholarly paper or a section of a scholarly work such as a book, or an article. Either way, a literature review is supposed to provide the researcher/author and the audiences with a general image of the existing knowledge on the topic under question. A good literature review can ensure that a proper research question has been asked and a proper theoretical framework and/or research methodology have been chosen.
Master of Business AdministrationA Master of Business Administration (MBA; also Master in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, strategic management, business strategy, finance, managerial economics, management, entrepreneurship, marketing, supply-chain management, and operations management in a manner most relevant to management analysis and strategy.
Viral marketingViral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
Bachelor of Business AdministrationThe Bachelor of Business Administration (BBA), Bachelor of Science in Business Administration, or Bachelor of Arts in Business Administration is a bachelor's degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in business analytics, business communication, corporate finance, financial accounting, macroeconomics, management, mana
Doctor of Business AdministrationThe Doctor of Business Administration (DBA) or (DrBA) is a terminal degree in business administration. The DBA is classified as a research doctorate or professional doctorate depending on the granting university and country where the degree was awarded. Academically, the DBA is awarded based on advanced study, examinations, project work, and advanced research in the field of business administration. DBA candidates are required to submit a significant project, commonly referred to as a thesis, capstone project, or dissertation.
