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Towards Privacy-Friendly Online Advertising

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Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013

Towards Enabling Schema Reuse with Privacy Constraints

Karl Aberer, Quoc Viet Hung Nguyen, Thành Tâm Nguyên, Son Thanh Do

As the number of schema repositories grows rapidly and several web-based platforms exist to support publishing schemas, \emph{schema reuse} becomes a new trend. Schema reuse is a methodology that allows users to create new schemas by copying and adapting e ...

2013

Quantifying and Protecting Location Privacy

Reza Shokri

Recent developments in information and communication technologies have been profound and life-changing. Most people are now equipped with smart phones with high computation power and communication capabilities. These devices can efficiently run multiple so ...

EPFL2013

Some Things You Always Wanted to Know About Web Pages (But Were Too Busy to Ask)

Willy Zwaenepoel, Simon Schubert

The organic growth of the web has led to web sites that exhibit a large variety of properties. We conduct a large- scale study to gain quantitative insights into the browser-side effects of the structure and behavior of thousands of the most popular web si ...

2012

Quantifying and Protecting Location Privacy

Reza Shokri

EPFL2012

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jean-Pierre Hubaux, Nevena Vratonjic, Jens Grossklags

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem fo ...

2012

Tell Me Your Ads and I'll Tell You Who You Are

Alexandra-Mihaela Olteanu

Google AdSense, one of the most popular Online Advertise Networks, uses a mix of two techniques to deliver ads: contextual ads and behavioral ads, but it is not clear when or how much of the both they actually use. In this work, we raise several concerns r ...

2012

Affiches Creative Commons

Raphaël Grolimund, Aurore Fanny Granval

Les licences Creative Commons ont pour mission de faciliter la diffusion et le partage d’œuvres numériques : photos, textes, musiques, sites webs, etc. ...

2012

Privacy in Mobile Computing for Location-Sharing-Based Services

Jean-Pierre Hubaux, Imad Aad, Murtuza Jadliwala, Igor Bilogrevic

Location-Sharing-Based Services (LSBS) complement Location-Based Services by using locations from a group of users, and not just individuals, to provide some contextualized service based on the locations in the group. However, there are growing concerns ab ...

Springer2011

When Whereabouts is No Longer Thereabouts

Julien Freudiger

Modern mobile devices are fast, programmable and feature localization and wireless capabilities. These technological advances notably facilitate mobile access to Internet, development of mobile applications and sharing of personal information, such as loca ...

EPFL2011