Product marketingProduct marketing is a sub-field of marketing that is responsible for crafting messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets along with other business stakeholders such as business development and sales as well as technical functions such as product management. Other critical responsibilities include positioning and sales enablement. Product marketing deals with marketing the product to prospects, customers, and others.
Mechanism (engineering)In engineering, a mechanism is a device that transforms input forces and movement into a desired set of output forces and movement. Mechanisms generally consist of moving components which may include: Gears and gear trains; Belts and chain drives; Cams and followers; Linkages; Friction devices, such as brakes or clutches; Structural components such as a frame, fasteners, bearings, springs, or lubricants; Various machine elements, such as splines, pins, or keys.
Passive managementPassive management (also called passive investing) is an investing strategy that tracks a market-weighted index or portfolio. Passive management is most common on the equity market, where index funds track a stock market index, but it is becoming more common in other investment types, including bonds, commodities and hedge funds. The most popular method is to mimic the performance of an externally specified index by buying an index fund.
AxiomAn axiom, postulate, or assumption is a statement that is taken to be true, to serve as a premise or starting point for further reasoning and arguments. The word comes from the Ancient Greek word ἀξίωμα (), meaning 'that which is thought worthy or fit' or 'that which commends itself as evident'. The precise definition varies across fields of study. In classic philosophy, an axiom is a statement that is so evident or well-established, that it is accepted without controversy or question.
