CorrelationIn statistics, correlation or dependence is any statistical relationship, whether causal or not, between two random variables or bivariate data. Although in the broadest sense, "correlation" may indicate any type of association, in statistics it usually refers to the degree to which a pair of variables are linearly related. Familiar examples of dependent phenomena include the correlation between the height of parents and their offspring, and the correlation between the price of a good and the quantity the consumers are willing to purchase, as it is depicted in the so-called demand curve.
Personalized marketingPersonalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.
Error correction codeIn computing, telecommunication, information theory, and coding theory, forward error correction (FEC) or channel coding is a technique used for controlling errors in data transmission over unreliable or noisy communication channels. The central idea is that the sender encodes the message in a redundant way, most often by using an error correction code or error correcting code (ECC). The redundancy allows the receiver not only to detect errors that may occur anywhere in the message, but often to correct a limited number of errors.
Turbo codeIn information theory, turbo codes (originally in French Turbocodes) are a class of high-performance forward error correction (FEC) codes developed around 1990–91, but first published in 1993. They were the first practical codes to closely approach the maximum channel capacity or Shannon limit, a theoretical maximum for the code rate at which reliable communication is still possible given a specific noise level. Turbo codes are used in 3G/4G mobile communications (e.g.
Discrete wavelet transformIn numerical analysis and functional analysis, a discrete wavelet transform (DWT) is any wavelet transform for which the wavelets are discretely sampled. As with other wavelet transforms, a key advantage it has over Fourier transforms is temporal resolution: it captures both frequency and location information (location in time). Haar wavelet The first DWT was invented by Hungarian mathematician Alfréd Haar. For an input represented by a list of numbers, the Haar wavelet transform may be considered to pair up input values, storing the difference and passing the sum.
Content managementContent management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content. Digital content may take the form of text (such as electronic documents), images, multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.
PersonalizationPersonalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems. Personalization is affecting every sector of society—work, leisure, and citizenship.
Additive white Gaussian noiseAdditive white Gaussian noise (AWGN) is a basic noise model used in information theory to mimic the effect of many random processes that occur in nature. The modifiers denote specific characteristics: Additive because it is added to any noise that might be intrinsic to the information system. White refers to the idea that it has uniform power spectral density across the frequency band for the information system. It is an analogy to the color white which may be realized by uniform emissions at all frequencies in the visible spectrum.
Discrete mathematicsDiscrete mathematics is the study of mathematical structures that can be considered "discrete" (in a way analogous to discrete variables, having a bijection with the set of natural numbers) rather than "continuous" (analogously to continuous functions). Objects studied in discrete mathematics include integers, graphs, and statements in logic. By contrast, discrete mathematics excludes topics in "continuous mathematics" such as real numbers, calculus or Euclidean geometry.
Quantum informationQuantum information is the information of the state of a quantum system. It is the basic entity of study in quantum information theory, and can be manipulated using quantum information processing techniques. Quantum information refers to both the technical definition in terms of Von Neumann entropy and the general computational term. It is an interdisciplinary field that involves quantum mechanics, computer science, information theory, philosophy and cryptography among other fields.
