Publication

Declarative Variables in Online Dating: A Mixed-Method Analysis of a Mimetic-Distinctive Mechanism

Abstract

Declarative variables of self-description have a long-standing tradition in matchmaking media. With the advent of online dating platforms and their brand positioning, the volume and semantics of variables vary greatly across apps. However, a variable landscape across multiple platforms, providing an in-depth understanding of the dating structure offered to users, has hitherto been absent in the literature. In this study, more than 300 declarative variables from 22 Anglophone and Francophone dating apps are examined. A mixed-method research design is used, combining hierarchical classification with an interview analysis of nine founders and developers in the industry. We present a new typology of variables in nine categories and a classification of dating apps, which highlights a double mimetic-distinctive mechanism in the variable definition and reflects the dating market. From the interviews, we extract three main factors concerning the economic and sociotechnical framework of coding practices, the actors’ personal experience, and the development methodologies including user traces that influence this mechanism. This work, which to our knowledge is the most extensive thus far on dating app declarative variables, provides a new perspective on the analysis of the intersection between developers and users of online dating, which is mediated through variables, among other components.

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Related concepts (34)
Online dating
Online dating, also known as Internet dating, Virtual dating, or Mobile app dating, is a method used by people with a goal of searching for and interacting with potential romantic or sexual partners, via the internet. An online dating service is a company that promotes and provides specific mechanisms for the practice of online dating, generally in the form of dedicated websites or software applications accessible on personal computers or mobile devices connected to the internet.
Positioning (marketing)
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix.
Global variable
In computer programming, a global variable is a variable with global scope, meaning that it is visible (hence accessible) throughout the program, unless shadowed. The set of all global variables is known as the global environment or global state. In compiled languages, global variables are generally static variables, whose extent (lifetime) is the entire runtime of the program, though in interpreted languages (including command-line interpreters), global variables are generally dynamically allocated when declared, since they are not known ahead of time.
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