Spatial databaseA spatial database is a general-purpose database (usually a relational database) that has been enhanced to include spatial data that represents objects defined in a geometric space, along with tools for querying and analyzing such data. Most spatial databases allow the representation of simple geometric objects such as points, lines and polygons. Some spatial databases handle more complex structures such as 3D objects, topological coverages, linear networks, and triangulated irregular networks (TINs).
BigtableBigtable is a fully managed wide-column and key-value NoSQL database service for large analytical and operational workloads as part of the Google Cloud portfolio. Bigtable development began in 2004. It is now used by a number of Google applications, such as Google Analytics, web indexing, MapReduce, which is often used for generating and modifying data stored in Bigtable, Google Maps, Google Books search, "My Search History", Google Earth, Blogger.com, Google Code hosting, YouTube, and Gmail.
Database scalabilityDatabase scalability is the ability of a database to handle changing demands by adding/removing resources. Databases use a host of techniques to cope. The initial history of database scalability was to provide service on ever smaller computers. The first database management systems such as IMS ran on mainframe computers. The second generation, including Ingres, Informix, Sybase, RDB and Oracle emerged on minicomputers. The third generation, including dBase and Oracle (again), ran on personal computers.
NoSQLA NoSQL (originally referring to "non-SQL" or "non-relational") database provides a mechanism for storage and retrieval of data that is modeled in means other than the tabular relations used in relational databases. Such databases have existed since the late 1960s, but the name "NoSQL" was only coined in the early 21st century, triggered by the needs of Web 2.0 companies. NoSQL databases are increasingly used in big data and real-time web applications.
Data modelA data model is an abstract model that organizes elements of data and standardizes how they relate to one another and to the properties of real-world entities. For instance, a data model may specify that the data element representing a car be composed of a number of other elements which, in turn, represent the color and size of the car and define its owner. The corresponding professional activity is called generally data modeling or, more specifically, database design.
Marketing strategyMarketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016).
Load balancing (computing)In computing, load balancing is the process of distributing a set of tasks over a set of resources (computing units), with the aim of making their overall processing more efficient. Load balancing can optimize the response time and avoid unevenly overloading some compute nodes while other compute nodes are left idle. Load balancing is the subject of research in the field of parallel computers.
Digital marketingDigital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
Strategic managementIn the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.
