Rubin causal modelThe Rubin causal model (RCM), also known as the Neyman–Rubin causal model, is an approach to the statistical analysis of cause and effect based on the framework of potential outcomes, named after Donald Rubin. The name "Rubin causal model" was first coined by Paul W. Holland. The potential outcomes framework was first proposed by Jerzy Neyman in his 1923 Master's thesis, though he discussed it only in the context of completely randomized experiments.
Web contentWeb content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, , sounds and audio, online videos, among other items placed within web pages. In the book Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville wrote, "We define content broadly as 'the stuff in your website.
Interventionism (politics)Interventionism is a political practice of intervention, particularly to the practice of governments to interfere in political affairs of other countries, staging military or trade interventions. Economic interventionism is a different practice of intervention, one of economic policy at home. Military intervention, as the main issue, has been defined by Martha Finnemore in the context of international relations as "the deployment of military personnel across recognized boundaries for the purpose of determining the political authority structure in the target state".
Problematic social media useExperts from many different fields have conducted research and debates and debating about the links between using digital media and mental health. Research suggests that mental health issues arising from social media use affect women more than men and vary according to the particular social media platform used. Psychological or behavioral dependence on social media platforms can result in significant negative functions in individuals' daily lives.
Social media marketingSocial media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Content management systemA content management system (CMS) is computer software used to manage the creation and modification of digital content (content management). A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user.
Causal loop diagramA causal loop diagram (CLD) is a causal diagram that aids in visualizing how different variables in a system are causally interrelated. The diagram consists of a set of words and arrows. Causal loop diagrams are accompanied by a narrative which describes the causally closed situation the CLD describes. Closed loops, or causal feedback loops, in the diagram are very important features of CLDs. The words with arrows coming in and out represent variables, or quantities whose value changes over time and the links represent a causal relationship between the two variables (i.
Observational studyIn fields such as epidemiology, social sciences, psychology and statistics, an observational study draws inferences from a sample to a population where the independent variable is not under the control of the researcher because of ethical concerns or logistical constraints. One common observational study is about the possible effect of a treatment on subjects, where the assignment of subjects into a treated group versus a control group is outside the control of the investigator.
TikTok'TikTok, whose mainland Chinese counterpart is Douyin' (), is a short-form video hosting service owned by ByteDance. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. Since their launches, TikTok and Douyin have gained global popularity. In October 2020, TikTok surpassed 2 billion mobile downloads worldwide. Morning Consult named TikTok the third-fastest growing brand of 2020, after Zoom and Peacock. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google.
Active usersActive users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly). The metric has many uses in software management such as in social networking services, online games, or mobile apps, in web analytics such as in web apps, in commerce such as in internet banking and in academia, such as in user behavior analytics and predictive analytics.
