PathosPathos est un mot grec (πάθος) qui signifie « souffrance, passion, affect, douleurs » Le pathos désigne un des trois moyens de persuasion du discours dans la rhétorique classique depuis Aristote, quelques siècles avant Jésus-Christ. Tandis que le pathos est une méthode de persuasion par l'appel à l'émotion du public, l'ethos renvoie sa force de persuasion à l'intégrité de l'orateur. C’est souvent par les passions que triomphe l’éloquence ; pour les maîtriser, l’orateur doit connaître les ressorts et les moyens qui servent à les exciter ou à les calmer.
Rhetorical deviceIn rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action. They seek to make a position or argument more compelling than it would otherwise be. Sonic devices depend on sound.
Composition studiesComposition studies (also referred to as composition and rhetoric, rhetoric and composition, writing studies, or simply composition) is the professional field of writing, research, and instruction, focusing especially on writing at the college level in the United States. In most US and some Canadian colleges and universities, undergraduates take freshman or higher-level composition courses.
Visual rhetoricVisual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience. Although visual rhetoric also involves typography and other texts, it concentrates mainly on the use of images or visual texts.
