Edwardian musical comedy

Edwardian musical comedy was a form of British musical theatre that extended beyond the reign of King Edward VII in both directions, beginning in the early 1890s, when the Gilbert and Sullivan operas' dominance had ended, until the rise of the American musicals by Jerome Kern, Rodgers and Hart, George Gershwin and Cole Porter following the First World War. Between In Town in 1892 and The Maid of the Mountains, premiering in 1917, this new style of musical theatre became dominant on the musical stage in Britain and the rest of the English-speaking world. The popularity of In Town and A Gaiety Girl (1893), led to an astonishing number of hits over the next three decades, the most successful of which included The Shop Girl (1894), The Geisha (1896), Florodora (1899), A Chinese Honeymoon (1901), The Earl and the Girl (1903), The Arcadians (1909), Our Miss Gibbs (1909), The Quaker Girl (1910), Betty (1914), Chu Chin Chow (1916) and The Maid of the Mountains (1917). Edwardian musical comedy began in the last decade of the Victorian era and captured the optimism, energy and good humour of the new century and the Edwardian era, as well as providing comfort during the First World War. The Gaiety Theatre's well-loved but racy burlesques were coming to the end of their popularity, and so was the run of phenomenally successful family-friendly Gilbert and Sullivan operas. These two genres had dominated the musical stage since the 1870s. A few lighter, more romantic comic operas, beginning with Dorothy (1886) found success and showed that audiences wanted something lighter than operetta, but more coherent in construction than burlesque, that featured the modern fashions and culture of the day. The father of the Edwardian musical was George 'The Guv'nor' Edwardes. He took over the Gaiety Theatre in the 1880s and, at first, improved the quality of the old Gaiety Theatre burlesques. Perceiving that their time had passed, he experimented with a modern-dress, family-friendly musical theatre style, with breezy, popular songs, snappy, romantic banter, and stylish spectacle.