The anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the a element, or . The HTML specification does not have a specific term for anchor text, but refers to it as "text that the a element wraps around". In XML terms (since HTML is XML), the anchor text is the content of the element, provided that the content is text.
Usually, web search engines analyze anchor text from hyperlinks on web pages. The words contained in the anchor text can determine the ranking that the page will receive from search engines. Other services apply the basic principles of anchor text analysis as well. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too.
Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. The anchor text may or may not be related to the actual text of the URL of the link. For example, a hyperlink to the English-language Wikipedia's homepage might take this form:
Wikipedia
"Wikipedia" is the anchor text in this example. The URL it points to is http://en.wikipedia.org/wiki/Main_Page. The entire hyperlink appears on a web page as .
Anchor text is weighted (ranked) highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page. Anchor text can also serve the purpose of directing the user to internal pages on the site, which can also help to rank the website higher in the search rankings.
Webmasters may use anchor text to procure high results in search engine results pages.
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This course introduces the foundations of information retrieval, data mining and knowledge bases, which constitute the foundations of today's Web-based distributed information systems.
A search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories.
alt=Hyperlien wikipedia|vignette|Pointeur de souris en forme de main au-dessus d'un hyperlien « Wikipedia ». Un hyperlien ou lien hypertexte, est une référence placée dans le contenu d'un document électronique permettant de passer automatiquement d'un document consulté à un autre document ou à une autre partie du même document. Il prend la plupart du temps la forme d'un texte souligné en bleu, mais peut également être placé sur une photographie, une image, un bouton, notamment.
Couvre l'application de la condition de plasticité dans une plaque avec un trou et l'estimation de la région de la zone plastique en utilisant le champ de contrainte élastique.
Explore l'évolution du durcissement et de la déformation plastique dans les matériaux, en mettant l'accent sur la relation entre les incréments de contrainte et les déformations plastiques.
We will develop and implement new algorithms for constraint solving and apply them to construct two classes of tools: 1) bug finding and verification tools building on tools such as Java PathFinder and Jahob; 2) tools for deep semantic analysis of texts co ...
Assessing semantic similarity between text documents is a crucial aspect in Information Retrieval systems. In this work, we propose to use hyperlink information to derive a similarity measure that can then be applied to compare any text documents, with or ...
2005
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A large fraction of online queries targets entities. For this reason, Search Engine Result Pages (SERPs) increasingly contain information about the searched entities such as pictures, short summaries, related entities, and factual information. A key facet ...