Concept

Lowbrow

Lowbrow, or lowbrow art, is an underground visual art movement that arose in the Los Angeles, California area in the late 1960s. It is a populist art movement with its cultural roots in underground comix, punk music, tiki culture, graffiti, and hot-rod cultures of the street. It is also often known by the name pop surrealism. Lowbrow art often has a sense of humor – sometimes the humor is gleeful, impish, or a sarcastic comment. Most lowbrow artworks are paintings, but there are also toys, digital art, and sculpture. Some of the first artists to create what came to be known as lowbrow art were underground cartoonists like Robert Williams and Gary Panter. Barry McGee, Margaret Killgalen, Dan "Plasma" Rauch and Camilla Elke were amongst the first to pioneer Lowbrow as a street art, zine, fashion, graffiti, and counter culture movement. The purpose of the lowbrow movement was to take an unorthodox approach to art and to completely defy its "rules". This resulted in pushback from significant individuals and organizations in the art industry. Early shows were in alternative galleries in New York and Los Angeles such as Psychedelic Solutions Gallery in Greenwich Village, New York City which was run by Jacaeber Kastor, La Luz de Jesus run by Billy Shire and 01 gallery in Hollywood, run by John Pochna. The movement steadily grew from its beginning, with hundreds of artists adopting this style. As the number of artists grew, so did the number of galleries showing lowbrow. In 1992 Greg Escalante helped orchestrate the first formal gallery exhibition to take lowbrow art seriously; painter Anthony Ausgang's solo show "Looney Virtues” at the Julie Rico Gallery in Santa Monica. The Bess Cutler Gallery also went on to show important artists and helped expand the kind of art that was classified as lowbrow. The lowbrow magazine Juxtapoz, launched in 1994 by Robert Williams, Greg Escalante, and Eric Swenson, has been a mainstay of writing on lowbrow art and has helped shape and expand the movement.

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