Birger Joseph Nordholm (June 25, 1897 – November 30, 1989), was a Swedish-American founding director of the Swedish National Tourist Office in New York City, and the first Chairman of the European Travel Commission.
Birger Nordholm was born in 1897 in Stockholm, Sweden, and grew up in Östermalm where he studied at Östra Real.
"Peace and understanding through travel."
Birger Nordholm devoted his career to the promotion of tourism and international relations between Sweden, the United States and Europe. During Nordholm's lifetime, tourism in Sweden expanded into one of the nation's main revenue source, and Nordholm was a keen promoter of its transatlantic development.
Nordholm initiated and headed the Swedish National Tourist Office 1921–1963, located in the Rockefeller Center in New York City, United States. He went on to serve as Managing Director for the Swedish State Railways Travel Information Agency as well as the Swedish-American Chamber of Commerce in Ne