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Concept
Birger Nordholm
Résumé
Birger Joseph Nordholm (June 25, 1897 – November 30, 1989), was a Swedish-American founding director of the Swedish National Tourist Office in New York City, and the first Chairman of the European Travel Commission.
Birger Nordholm was born in 1897 in Stockholm, Sweden, and grew up in Östermalm where he studied at Östra Real.
"Peace and understanding through travel."
Birger Nordholm devoted his career to the promotion of tourism and international relations between Sweden, the United States and Europe. During Nordholm's lifetime, tourism in Sweden expanded into one of the nation's main revenue source, and Nordholm was a keen promoter of its transatlantic development.
Nordholm initiated and headed the Swedish National Tourist Office 1921–1963, located in the Rockefeller Center in New York City, United States. He went on to serve as Managing Director for the Swedish State Railways Travel Information Agency as well as the Swedish-American Chamber of Commerce in New York City, and was a lifelong member of the Scandinavian Travel Commission.
After World War II, as part of the Marshall Plan, Nordholm was appointed the initial Chairman (1949–1958) of the European Travel Commission by President Dwight D. Eisenhower. In addition, he was appointed President of the Conference of European Railroad Representatives.
"The ETC has come to be definitely recognised as the coordinating agency for all these interests and as such is able to attract other European travel advertising and promotion to support its own efforts and thereby present a vastly larger sales story to the American public than is possible with ETC funds alone."
Following the simplification of visa regulations, customs procedures, and other formalities, as expressed in a 1952 edition of the This Week magazine, Birger Nordholm together with Arthur Haulot foregrounded the "purposeful" and "educational" dimension of "a new type of tourism" that would be "the foundation of lasting peace". This would eventually contribute to the development of the OECD Tourism Committee.
Source officielle
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