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Concept
Teddy Boys
Résumé
The Teddy Boys or Teds were a mainly British youth subculture of the early 1950s to mid-1960s who were interested in rock and roll and R&B music, wearing clothes partly inspired by the styles worn by dandies in the Edwardian period, which Savile Row tailors had attempted to re-introduce in Britain after the Second World War.
A mainly British phenomenon, the Teddy Boy subculture started among teenagers in London in the early 1950s, and rapidly spread across the UK, becoming strongly associated with American rock and roll music. After World War II, male youths in delinquent gangs who had adopted Edwardian-era fashion were sometimes known as "Cosh Boys", or "Edwardians". But the name Teddy Boy was coined when a 23 September 1953 Daily Express newspaper report headline shortened Edwardian to Teddy. Nevertheless, the term had previously been used in Edwardian England to refer to members of the Territorial Army (see for example The Swoop! written by P. G. Wodehouse in 1909). This was a reference to the king, Edward VII, in whose service they were.
In post-war Britain, rationing continued to affect the fashion industry, and men's tailors in central London devised a style based on Edwardian clothing hoping to sell to young officers being demobilized from the services. However, the style—featuring tapered trousers, long jackets similar to post-war American zoot suits, and fancy waistcoats—was not popular with its target market, leaving tailors with piles of unsold clothing which, to recoup losses, were sold cheaply to menswear shops elsewhere in London. While there had been some affluent adoption—"an extravagant upper-class snub to the post-war Labour Government and its message of austerity"—it was predominantly suburban working-class youth who adopted and adapted the look ("spiv" and cosh boy associations also hastened its middle-class rejection) and, around 1952, what became the "Teddy Boy" style began to emerge, gradually spreading across Britain.
Source officielle
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