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Concept
Xfinity
Résumé
Comcast Cable Communications, LLC, doing business as Xfinity, is an American telecommunications business segment and division of Comcast Corporation used to market consumer cable television, internet, telephone, and wireless services provided by the company. The brand was first introduced in 2010; prior to that, these services were marketed primarily under the Comcast name.
Its CEO is Dave Watson, its chairman is Brian L. Roberts, and its CFO is Catherine Avgiris. Xfinity went from 50.04 billion in 2016.
In February 2010, Comcast began to re-brand its consumer triple play service offerings under the name Xfinity; Comcast Digital Cable was renamed "Xfinity TV", Comcast Digital Voice became "Xfinity Voice", and Comcast High-Speed Internet became "Xfinity Internet". The re-branding and an associated promotional campaign were scheduled to coincide with the 2010 Winter Olympics.
The rebranding was characterized by the media as an effort to sidestep the negativity of the Comcast brand. Time considered Xfinity to be among the worst corporate renamings of all time, asking "Will the name change work? Probably not, but at least it'll sound a bit edgier when you're put on hold...with Xfinity."
Comcast is the largest provider of cable internet access in the United States, servicing 40% of the market in 2011. As of July 26, 2018, Comcast has 26.5 million high-speed internet customers.
Comcast began offering internet services in late 1996, when it helped found the @Home Network, which sold internet service through Comcast's cable lines. The agreement continued after @Home's merger with Excite. When the combined company Excite@Home filed for bankruptcy in 2002, Comcast moved their roughly 950,000 internet customers completely onto their own network.
Along with the price of internet subscriptions, Comcast charges users an additional $14.00/month to rent a cable modem. This fee has been seen by some as unfair, but is waived for customers who buy their own modems.
Source officielle
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