Value (semiotics)In semiotics, the value of a sign depends on its position and relations in the system of signification and upon the particular codes being used. Value is the sign as it is determined by the other signs in a semiotic system. For linguist Ferdinand de Saussure, for example, the content of a sign in linguistics is ultimately determined and delimited not by its internal content, but by what surrounds it: the synonyms redouter ("to dread"), craindre ("to fear"), and avoir peur ("to be afraid") have their particular values because they exist in opposition to one another.
Modality (semiotics)In semiotics, a modality is a particular way in which information is to be encoded for presentation to humans, i.e. to the type of sign and to the status of reality ascribed to or claimed by a sign, text, or genre. It is more closely associated with the semiotics of Charles Peirce (1839–1914) than Ferdinand de Saussure (1857–1913) because meaning is conceived as an effect of a set of signs.
Denotation (semiotics)In semiotics, denotation is the surface or the literal meaning, the definition most likely to appear in a dictionary. Drawing from the original word or definition proposed by Saussure (1857-1913), a sign has two parts: as a signifier, i.e. it will have a form that a person can see, touch, smell, and/or hear, and as the signified, i.e. it will represent an idea or mental construct of a thing rather than the thing itself. To transmit information, both the addresser and the addressee must use the same code, whether in the literal sense, e.
Decoding (semiotics)Decoding, in semiotics, is the process of interpreting a message sent by an addresser (sender) to an addressee (receiver). The complementary process creating a message for transmission to an addressee is called encoding. All communication depends on the use of codes. More traditional communication models always include three main elements: a sender, a transmitter, and a receiver (Fawkes 21). The sender is responsible for “encoding” (i.e., selecting information) their message and putting it through a transmitter (i.
Code (semiotics)In semiotics, a code is a set of cultural conventions, contemporary sub-codes, and themes used to communicate meaning. The most common is one's spoken language, but the term can also be used to refer to any narrative form: consider the color scheme of an image (e.g. red for danger), or the rules of a board game (e.g. the military signifiers in chess). Ferdinand de Saussure (1857–1913) emphasised that signs only acquire meaning and value when they are interpreted in relation to each other.
SémiotiqueLa sémiotique (également appelée études sémiotiques) est l'étude systématique des processus de signes (sémiosis ou sémiose) et de la fabrication du sens. La sémiose est toute activité, conduite ou processus qui implique des signes, où un signe est défini comme tout ce qui communique quelque chose, généralement appelé un sens, à l'interprète du signe. La signification peut être intentionnelle, comme un mot prononcé avec une signification spécifique, ou non intentionnelle, comme un symptôme étant le signe d'une condition médicale particulière.
Sign (semiotics)In semiotics, a sign is anything that communicates a meaning that is not the sign itself to the interpreter of the sign. The meaning can be intentional, as when a word is uttered with a specific meaning, or unintentional, as when a symptom is taken as a sign of a particular medical condition. Signs can communicate through any of the senses, visual, auditory, tactile, olfactory, or taste. Two major theories describe the way signs acquire the ability to transfer information.
