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Concept
Tata Docomo
Résumé
Tata Docomo was an Indian mobile network operator, a wholly owned subsidiary of Tata Teleservices deriving its name from NTT Docomo who invested in the company in 2008. In October 2017, Bharti Airtel announced a merger deal with Tata Teleservices and the acquisition of Tata Docomo. As of 21 July 2019, all Tata Docomo users are merged with Airtel network and provided with all the Airtel services.
The consumer mobile businesses of Tata Docomo, Tata Teleservices (TTSL) and Tata Teleservices Maharashtra Limited (TTML) have been merged into Bharti Airtel from 1 July 2019.
Tata Docomo was part of the Indian conglomerate Tata Group. The company received the licence to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009. It began operations first in South India and currently operates GSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not been allocated spectrum from the Government. Docomo provides services throughout India. Tata Docomo offers both prepaid and postpaid Mobile Phone services. It has become very popular with its one-second pulse, especially in semi-urban and rural areas.
In November 2008, NTT Docomo invested in Tata Teleservices, at a share for a 26.5% stake in the latter. Docomo, TTSL and Tata Sons had in March 2009 signed shareholder agreement for the business alliance. In March 2009, Docomo acquired a 27.31% in Tata Teleservices for Rs 12,924 crore and 20.25% in Tata Teleservices (Maharashtra) Ltd, the listed arm of TTSL, for 949 crore. Overall, Docomo holds 26.5% in Tata Teleservices.
On 5 November 2010, Tata Docomo became the first private sector telecom company to launch 3G services in India. Tata Docomo had about 49 million users at the end of March 2017.
In April 2011, Tata Docomo signed Bollywood actor Ranbir Kapoor as its brand ambassador on a three-year contract, now the contract is expired. For the southern states of Tamil Nadu and Andhra Pradesh, actors Vijay and Ram Charan are the brand ambassadors respectively.
Source officielle
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