Concept

Claussen pickles

Résumé
Claussen is an American brand of pickled cucumbers that is headquartered in Woodstock, Illinois, an exurb of Chicago. Unlike many other brands, Claussen pickles are uncooked and are typically located in the refrigerated section of grocery stores. Claussen is advertised as having superior crunchiness to other brands. In a 1992 television advertisement, Claussen pickles were shown to snap under pressure, whereas unidentified competing brands merely bent without snapping. In response, Vlasic Foods Inc. submitted a complaint to an advertising industry tribunal, claiming that the commercial was unfair and misleading. Ultimately, however, the claims of Claussen were upheld by the tribunal. History The company C. F. Claussen & Sons was founded by Claus Claussen Sr. in Chicago in May 1870. Claussen was a vegetable farmer on land that today is in the Chicago city limits at 51st and South Western Blvd. He had a surplus crop of cucumbers one year, and so he decided to pickle them. Clau
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