Concept

Karmaloop

Résumé
Karmaloop is a streetwear e-commerce company. It was founded in 2000 by Greg Selkoe and purchased by Shiekh Shoes in 2016. History Karmaloop was founded in 2000 by Greg Selkoe in his parents' basement in Jamaica Plain, a neighborhood of Boston, Massachusetts. Selkoe's interests in break dancing, graffiti art, and fashion influenced his decision to focus his business on urban style and streetwear. His initial concept for Karmaloop was to provide universal reach for hard-to-find boutique streetwear brands. The Karmaloop brick and mortar store on Boston's Newbury Street launched in 2005. The store carried products available on the website as well as limited edition items, and was often used as a testing ground for new products. In a 2010 interview, Selkoe revealed that the store "never made a penny," and in 2011 it closed. In the meantime Karmaloop's online presence grew to a number of websites including online reta
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