Smartfinance is an independent financial comparison website for helping consumers in emerging markets to make the most of their money. The website enables consumers to compare prices on a range of products, including mortgages, credit cards, bank accounts, savings products and loans as well as providing a range of calculators and advice.Smartfinance acts as an independent guide for consumers faced with information overload, with an agenda to champion the interests of consumers and to improve market transparency.Smartfinance Mission
Smartfinance aims to be the default destination for any consumer seeking advice regarding a personal finance choice.History
Smartfinance was founded in 2008 having witnessed the tremendous growth of aggregator sites in mature economies. The founders believed that the service offered would be of particular relevance to emerging economies where there is typically a far lower level of understanding of financial products and little or n
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