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Concept
Public affairs industry
Résumé
Public affairs generally refers to the engagement efforts between organizations, often times in the context of building business or governmental relationships. The industry has developed over recent years and is normally considered a branch or sub-discipline of public relations (PR). Having such a broad range of coverage regarding its definition, public affairs is, by nature, a hybrid of disciplines that relies heavily on strategic communication. While often equated with lobbying, this is usually only a small part of what a public affairs practitioner might do. Other typical functions include research, strategy planning and providing advice. Dr. Juan-Carlos Molleda writes, “Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside of their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, among other phenomena, are increasing the complexity of those relationships dramatically”.
Organizations who make use of public affairs are typically large companies, charities, trade unions, membership organizations and interest groups. They will either have staff working directly for them or employ a firm of public affairs consultants. Very often public affairs staff will work with their non-PR colleagues who are experts in a given field. Public affairs fundamentally has a global impact, and it is necessary to view it through the lens of the perspective nation in which it is being practiced. The hegemonic power of the United States and Global North often overshadows the progress being made internationally, and to be more specific, within the Global South. A point of contention between the Global North and South is the misconception that public affairs and international relations practices that may be considered mainstream in the Global North, are not relevant to the realities of the goings on in the Global South.
Source officielle
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