Concept

Oriental Art Center

Résumé
The Shanghai Oriental Art Center (), abbreviated SHOAC, is one of the leading performance and cultural facilities in Shanghai. The five interconnected hemispherical halls or "petals" are shaped to resemble a butterfly orchid from above. They comprise the Entrance Hall, the Concert Hall, the Opera Hall, the Performance Hall, and the Exhibition Hall. The high-tech ceiling changes color during the night to reflect the nature of the performances inside. Located off Century Avenue in Pudong, the SHOAC was opened with a New Year's Eve concert in 2004 and officially opened on July 1, 2005. The facility was jointly constructed by the Shanghai Municipal Government and Pudong New Area Government on a budget of 1.1 billion RMB. The right to operate its grounds were won by the Poly Culture and Arts Company in September 2003; they then partnered with the Wenhui-Xinmin United Press Group to establish the Shanghai Oriental Art Center Management Company, Limited. This company continues to manage the property and its subsidiary facilities, despite Poly's interest having been replaced by Beijing Poly Theatre Management in June 2009 and WXUPG's by the Shanghai United Media Group in January 2014. Various cultural and musical performances are held in the center, beginning from the 2005 Berlin Philharmonic Orchestra Shanghai Concert. It's a regular venue for concert performances and its popular "Chinese Traditional Opera Series" hosts performances by the China National Opera, the Shanghai Jingju Theatre Company and Shanghai Kunqu Company, and the Shanghai Yueju Opera Troupe. The OAC's Saturday Brunch Concerts claim audiences of over 100 000 every year. The building was designed by French architect Paul Andreu and the Huadong Architectural Design & Research Institute. The façades are mainly laminated glass incorporating perforated metal sheets. The dark granite floors and multi-layered glass screen walls aim to create a softly diffused forest floor effect. The separate "petals" of the construction are hung with large distinctly colored pebbles to differentiate them.
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