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Concept
Whatever It Takes (2009 film)
Résumé
Whatever it Takes is a 2009 British television drama film directed by Andy Hay and starring Shane Ritchie, Amy Beth Hayes, Eva Alexander, Gary Lucy and Ron Cook. Ritchie plays a publicist observing and interacting on the story of Daisy Cockram, a police officer catapulted to fame after she is arrested for public indecency with a footballer in the back of a car and who becomes a national celebrity, which is soon shown to have many pitfalls. The moral of the story being "be careful what you wish for". It was first aired on ITV (ITV1 & UTV) on Sunday 26 July 2009.
JJ Merrick (Ritchie) is narrating the story of Daisy Cockram who is about to be "devoured by the venus flytrap of fame" after winning tickets to attend a première when she meets a leading professional footballer who seduces her. Shortly afterwards they are discovered having sexual intercourse in the back of a car by a police patrol officer and taken in. This is particularly embarrassing for Daisy as she is herself a police officer - and she is fast suspended from duty for bringing the force into disrepute. The tabloid newspapers speedily track Daisy down using various underhand methods and she is soon splashed across the front pages of the media, with many lurid and exaggerated details about her life.
It is at this point that she approached by JJ Merrick, who offers to represent her and help her out. She is hoping he will be able to hold the press off, so that she can appeal against her dismissal from the police, but he insists that is impossible once the media has scented blood. Instead he impresses on her the need to get her side of the story across. He sets up a major deal with a Sunday Newspaper, and arranges a photo-shoot where a number of glamour shots are taken with Daisy taking provocative poses. At first she is withdrawn and uncomfortable, but soon relaxes and proves to be a natural in front of the camera.
As Merrick had predicted, the kiss-and-tell article proves a major success, launching Daisy into the spotlight.
Source officielle
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