Schwartz MSL, formerly Schwartz Communications was a public relations agency based in Waltham, Massachusetts. It was acquired in 2011 by French multinational advertising and public relations group Publicis Group, and in 2014 was fully absorbed into Publicis Group's MSLGROUP subsidiary.
Schwartz Communications was founded in 1990 by Steve and Paula Mae Schwartz. Previous to founding the firm, Steve served as a speechwriter for General Electric’s CEO Jack Welch.
The company started out as a general public relations firm, for example running a marketing campaign for Gerber baby food, before specializing on technology and healthcare companies. The company established an office in San Francisco in 1996 and on November 1, 2006, Schwartz opened their third office at Stockholm. In 2007, they established a location in London.
In March 2009, Steve Schwartz stepped down as President of the firm and named Bryan S