Concept

Daddy, what did you do in the Great War?

Résumé
"Daddy, what did you do in the Great War?" was a British First World War recruitment poster by Savile Lumley, and first published in March 1915 by the Parliamentary Recruiting Committee. It was commissioned and submitted to the committee by Arthur Gunn, the director of the publishers Johnson Riddle and Company. The poster shows a daughter posing a question to her father: "Daddy, what did YOU do in the Great War?", depicting a future from the perspective of viewers in 1915. The message of the poster was inspired by Gunn's own feelings of guilt around not fighting in the war. Unlike other recruitment posters of the time which focused on more direct calls to action, the poster used indirect messaging to persuade men to enlist in the army at a time when conscription was not yet a policy in Great Britain. Although the poster is now considered an icon of British history during the First World War, it was not one of the most circulated recruitment posters and there was some contemporary ba
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