Concept

Cheer Boys Cheer

Résumé

Cheer Boys Cheer is a 1939 British comedy film directed by Walter Forde and starring Nova Pilbeam, Edmund Gwenn, Jimmy O'Dea, Graham Moffatt, Moore Marriott and Peter Coke. Edward Ironside (Edmund Gwenn), the head of Ironside Brewery Ltd, informs his board of directors of his intention to expand the company's reach by taking over almost one hundred pubs under the control of another London-based brewery, Greenleaf. Ironside have adopted a modern, industrial approach to brewing and their newest board member, Naseby (Ivor Barnard) takes a disdainful view of Ironside's ambitions, suggesting that the company are sacrificing taste and quality for increase production. Ironside's attitude is sharply contrasted by the Greenleaf brewery, which maintains a casual, friendly relationship with employees and has been run by the family for almost 150 years. Ironside has purchased as many shares in Greenleaf as possible but the owner, Tom Greenleaf (C.V. France), retains a majority share. Edmund Ironside visits Tom Greenleaf at the Cross Keys Inn, with his son, Ironside's Director of Publicity, John (Peter Coke), instructing him that "the Greenleaf brewery has got to go". Following a misunderstanding that Ironside desires to purchase Greenleaf's prized Toby Jug collection, rather than his brewery, Tom consults his headstrong daughter Margaret (Nova Pilbeam) who demands he refuse the offer, despite Tom previously admitting to one of his employees, Matt Boyle (Jimmy O'Dea) that the company were having some financial difficulties. Incensed, Ironside threatens Greenleaf that they have one week to accept his offer. John Ironside arranges to have dinner with Margaret Greenleaf at the Cross Keys Inn though hides his true identity as a member of the Ironside team. Masquerading as an advertising executive, he tricks his way into the Greenleaf company where he plots to sabotage the brewery. As John spends time in the jovial atmosphere at Greenleaf, he finds the ways of working and light-hearted attitudes appealing and calls his father to announce he will be remaining at Greenleaf as their advertising manager, where profits are already beginning to increase.

Source officielle

https://en.wikipedia.org/wiki/Cheer_Boys_Cheer

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