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Concept
Joseph Corré
Résumé
Joseph Ferdinand Corré (born 30 November 1967) is a British activist and businessman, who co-founded Agent Provocateur in 1994.
Corré was born in Clapham, south London, the son of British fashion designer Dame Vivienne Westwood and Malcolm McLaren, former manager of Sex Pistols.
Corré's surname, which was not adopted but given at birth, derives from his father's maternal grandmother, a Sephardic Jew from Portugal. As a child, he wore his mother's designs and regards the Sex Pistols as his favourite band, despite a poor relationship with frontman/singer John Lydon.
Agent Provocateur was established in 1994 after Serena Rees, Corré's wife and co-founder, grew tired of seeing drab undergarments. The couple opened a shop in which they originally sold other designers' pieces. Corré had no desire to design lingerie but, after not finding enough of the type they wished to sell, decided to create their own lingerie line. Since then, the company has expanded to 30 shops in 14 countries.
Rees left Corré for ex-Clash bassist Paul Simonon in 2007, and in the same year the to-be divorced couple agreed to sell Agent Provocateur to private equity house 3i for £60m.
In June 2007, Corré was awarded the MBE for his services to the fashion industry in the Queen's Birthday Honours list. He rejected the award in protest at Prime Minister Tony Blair's actions in Iraq and Afghanistan which Corré said had caused suffering and at the erosion in civil rights in the UK during Blair's term.
In 2008 Corré founded the opening of the independent boutique "A Child of the Jago", named after the 19th century novel by Arthur Morrison. The venture was a partnership with British street-wear fashion entrepreneur Simon "Barnzley" Armitage, modelled on the retail outlets run by Corré's parents in the 1970s/80s. Armitage left the business in 2013 and is no longer referenced in the company's history.
In 2010 Corré was recruited to "edgy" British cosmetics company Illamasqua as brand director by founder Julian Kynaston.
Source officielle
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