Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.Thinkbox was launched in February 2005 with a consortium consisting of eight companies, and was initially run as a virtual organisation. In 2006 the group changed direction, hiring Tess Alps as the CEO and undergoing significant internal changes, including the loss of one of the original eight companies involved in creating the organisation.After Lindsey Clay became Thinkbox's CEO in 2013, Tess Alps became Thinkbox Chair. Alps retired from Thinkbox at the end of 2020.Thinkb
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