Concept

VirtualGym TV

Résumé
VirtualGym TV was a live broadcasting and on-demand online gym, which provided access to hundreds of exercise classes. The company was created to help address the global obesity crisis, which faces the UK, and the wider general population. One of the key reasons for this is that more than 85% of the adult population, either can't, won't or don't visit a gym or health club in order to participate in regular exercise. The typical barrier to participation are personal reasons such as self-consciousness, intimidation, cost, and flexibility. The "delivery solution" from VirtualGymTV was designed to permit on-demand access to exercise to eliminate these participation barriers. The company reached out to an audience of in excess of 130,000 retail and corporate users. History The idea was founded when the then Managing Director, Richard Davis, was having a conversation with a high level instructor colleague, where at the time, the only real options were to either create a Fitness
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