Concept

Ashton-Tate

Résumé
Ashton-Tate Corporation was a US-based software company best known for developing the popular dBASE database application and later acquiring Framework from the Forefront Corporation and MultiMate from Multimate International. It grew from a small garage-based company to become a multinational corporation. Once one of the "Big Three" software companies, which included Microsoft and Lotus, the company stumbled in the late 1980s and was sold to Borland in September 1991. The history of Ashton-Tate and dBASE are intertwined and as such, must be discussed in parallel. In 1978, Martin Marietta programmer Wayne Ratliff wrote Vulcan, a database application, to help him make picks for football pools. Written in Intel 8080 assembly language, it ran on the CP/M operating system and was modeled on JPLDIS, a Univac 1108 program used at JPL and written by fellow programmer Jeb Long. Ashton-Tate was launched as a result of George Tate and Hal Lashlee having discovered Vulcan from Ratliff in 1981 and licensing it (Ashton was Tate's after-the-fact parrot, whose cage was kept in his Culver City office) The original agreement was written on one page, and called for simple, generous royalty payments to Ratliff. Tate and Lashlee had already built three successful start-up companies by this time: Discount Software (whose president was Ron Dennis, and was one of the first companies to sell PC software programs through the mail to consumers), Software Distributors (CEO Linda Johnson / Mark Vidovich) and Software Center International, the first U.S. software store retail chain, with stores in 32 states. (Glenn Johnson was co-founder along with Tate & Lashlee. SCI was later sold to Wayne Green Publishing.) Vulcan was sold by SCDP Systems. The founders needed to change the name of the software, because Harris Corporation already had an operating system called Vulcan. Hal Pawluk, who worked for their advertising agency, suggested "dBASE", including the capitalisation.
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